Hi, I’m Adriana
Head of Design at Arcadia
I lead and design human-centered products that balance strategy, usability, and delightful experiences. From shaping product vision to fostering design culture, I thrive at the intersection of creativity and leadership.
I lead product and marketing design at Arcadia, championing high-quality craft and ensuring design plays a critical role in how we build and ship products.
This project highlights my work leading mobile design at Coursera, helping users build learning habits and improving the experience for learners in emerging markets.
Redesigned the product detail experience in Wayfair’s app, leading the strategy to improve clarity, usability, and conversion.
