Oruga, means Caterpillar in Spanish and reflects the goals of this creative endeavor. As creators of the project, Social Innovation consultant Gina Montes and I worked in several areas including: proposal writing, scheduling and leading meetings, defining strategy, and design approach. My task was to raise awareness in the Design Community among professors, students, and professionals.
I was held responsible for creating a brainstorming session with the kids from the school, a session that would help us to understand how these kids think and feel about their futures and about their neighborhood. As a result we obtained an inspiration board that we used to develop sketches and the orientation of the mural design with professor Kike Sierra a.k.a Kikayis. To ensure the quality of the project result, I worked with the university’s communications department to recruit students and professors for the final task of painting the mural.