UX Research | Design | Strategy
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Design for Social Impact

Imagining a new future for the kids from Zapatero

 
Four design professors, five students, and two local artists.  People with different mindsets, ages and interests. What you can't see in this picture, is that it was taken inside a school located in Zapatero, a high-poverty neighborhood in Cartagena, Colombia. We spent around ten hours drawing and painting the mural for the children attending this school. Our idea was to help the kids from the Fernando de la Vega school to see the positive in the world, knowing the complicated struggles these kids go through in a regular basis.

Four design professors, five students, and two local artists.  People with different mindsets, ages and interests. What you can't see in this picture, is that it was taken inside a school located in Zapatero, a high-poverty neighborhood in Cartagena, Colombia. We spent around ten hours drawing and painting the mural for the children attending this school. Our idea was to help the kids from the Fernando de la Vega school to see the positive in the world, knowing the complicated struggles these kids go through in a regular basis.

Background

Oruga, means Caterpillar in Spanish and reflects the goals of this creative endeavor. As creators of the project, Social Innovation consultant Gina Montes and I worked in several areas including: proposal writing, scheduling and leading meetings, defining strategy, and design approach. My task was to raise awareness in the Design Community among professors, students, and professionals.

Process:

I was held responsible for creating a brainstorming session with the kids from the school, a session that would help us to understand how these kids think and feel about their futures and about their neighborhood. As a result we obtained an inspiration board that we used to develop sketches and the orientation of the mural design with professor Kike Sierra a.k.a Kikayis. To ensure the quality of the project result, I worked with the university’s communications department to recruit students and professors for the final task of painting the mural.